The EV revolution is here, in the electric avenue! The energy flowing through the city is the main character of this new campaign. We created a cyber-futuristic look to represent the new EV incentive from FPL, where they will be building over 800+ miles of fast EV charging stations so drivers are able to plug in approximately every 25 miles along Florida’s highways. It was an exciting and innovative campaign since 90% of the work was created in post production.

Whitney Houston’s iconic song “I wanna dance with somebody” brought the cool 80’s vibe to educate costumers on how to save money on their electric bill. This integrated campaign succeeded in connecting the brand with users in a nostalgic, fun way.

“Future Proof” is a forward-looking concept that showcases not just all the cutting-edge things Florida Power & Light does every day, but also the reason why they do it — for the next generation and for Florida.

From the point-of-view of an intelligent young girl, we hear what the future needs and the steps FPL is taking to prepare for what’s next. From more electric vehicles and charging stations to using more American-made natural gas, adding more solar and developing green hydrogen — a zero carbon emissions fuel made from water — FPL is delivering a cleaner energy future we can all depend on.

Created a unique and intricate paper-world visual treatment to be used across all assets to help promote the nation's largest community solar program.

Objective was to reach niche, rural audiences through Facebook and promote NextEra Energy Resources wind projects as beneficial to their communities. The campaign positioned the wind as a crop their land could harvest, just like harvesting any other crop.

Developed full campaigns and assets for all social platforms, creating content for major performances and events, including live behind-the-scenes moments.

For FPL customers, higher temperatures mean higher bills. That's where this 360 campaign comes in, to promote new ways to save energy that can also keep bills low. By using FPL tools, anyone can turn into an energy expert!  

Developed a comprehensive brand guidelines document that included standards for everything from messaging to social campaigns for the exciting and ever-growing world of women’s soccer.

Introducing ‘America’s Best Energy Value’, a phrase coined to represent all Florida Power & Light does to deliver the cleanest, most reliable energy at an affordable price for customers. The spot debuted during the 2020 Super Bowl as part of the Milestones campaign, which showcased all the utility’s latest achievements, such as installing 30 million solar panels by 2030, building the world’s largest battery storage facility, its use of robotics and mega drones, and much more. The unique commercial took viewers on a 60 second flight from the POV of a drone, across the state of Florida, highlighting each innovative milestone.

Developed and executed the campaign to launch the FPL mobile app, to help customers across the state of Florida access their account, anytime, anywhere.

Of all the sources FPL uses to bring energy to its customers, the most important one is the power of the good people who work there. This :60 anthem spot highlights the dedication of their employees, the values they stand by, and the passion that drives them to be part of a company that delivers bills among the lowest in the nation.

Coolest Boomerang I ever taken

Developed to highlight and put a spotlight on each player of the Marlins team lineup. Batter’s up!

Star of HGTV and FPL customer David Bromstad partnered with FPL, showing you can turn any home into a smart, energy-efficient home with style.

Hurricanes and tropical storms are part of Florida life, and while FPL is always ready to respond, customers can too. This campaign reminds people to get ready, because while we hope a big storm never comes, it's always better to be prepared.

TV spots for the Toyota spanish market.

This campaign was developed to promote FPL’s energy dashboard as another high-tech smart tool that can help customers control their energy use and save on their bill.